These are the references cited in the book.For further references and interesting reading please refer to www.edgruwez.com.
 
PArT i–A BeTTer underSTAndinG oF PreSenTATionS
 
Atkinson,R.C.and Shiffrin,R.M.,‘Human memory:a proposed system and its control processes’in Spence,K.W.and Spence,J.T.(1968)The Psychology of Learning and Motivation 2.Academic Press,pp..89–195.
 
Baddeley,A.,‘Working memory’,Science,255(5044)(1992),pp.556–59.
 
Baddeley,A.D.and Hitch,G.J.,‘Developments in the concept of working memory’,Neuropsychology,8(4)(1994),pp.485–93.
 
Baddeley,A.D.,‘Working memory:the interface between memory and cognition’in Gazzaniga,M.S.(ed.)(2000)Cognitive Neuroscience:A Reader.Malden,MA:Blackwell.
 
Barrett,L.F.,Tugade,M.M.and Engle,R.W.,‘Individual differences in working memory capacity and dual-process theories of the mind’,Psychological Bulletin,130(2004),pp.553–73.
 
Buchholz,A.,‘The call of solitude’,Psychology Today,31(1)(1998),pp.50–54.
 
Bumiller,E.,‘We have met the enemy and he is PowerPoint’,The New York Times,26 April 2010.
 
Casteleyn,J.(2013)New Media and the Rhethoric of Presentations:Explorations in Education.Academia Press.
 
Covey,S.R.(2004)The 7 Habits of Highly Effective People:Powerful Lessons in Personal Change.London:Simon&Schuster.
 
Cowan,N.,‘The magical number 4 in short-term memory:a reconsideration of mental storage capacity’,Behavioral and Brain Sciences,24(2000),pp.87–185.
 
Cowan,N.,Zhijian,C.and Rouder,J.N.,‘Constant capacity in an immediate serial-recall task:a logical sequel to Miller(1956)’,Psychological Science,15(9)(2004),pp.634–40.
 
Gruwez,E.and Vanseer,K.,‘The economic impact of presentations’,7 April 2014,www.tothepointatwork.com
 
Heath,C.and Heath,D.,‘The curse of knowledge’,Harvard Business Review(Dec.2006).
 
Heath,C.and Heath,D.(2007)Made to Stick:Why Some Ideas Survive and Others Die.New York,NY:Random House.
 
Hitch,G.J.,‘Temporal grouping effects in immediate recall:a working memory analysis’,The Quarterly Journal of Experimental Psychology Section A:Human Experimental Psychology,49(1)(1996),pp.116–39.
 
Kaplan,S.,‘Strategy and PowerPoint:an inquiry into the epistemic culture and machinery of strategy making’,Organisation Sciences,22(2)(2011),pp.320–46.
 
Mayer,R.(2009)Multimedia Learning,2nd edn.New York:Cambridge University Press.
 
Medina,J.(2008)Brain Rules.12 Principles for Surviving and Thriving at Work,Home and School.Seattle:Pear Press.
 
Miller,G.A.,‘The magical number seven,plus or minus two:some limits on our capacity for processing information’,Psychological Review,63(1956),pp.81–97.
 
Newton,L.,‘Overconfidence in the Communication of Intent:Heard and Unheard Melodies’,Ph.D.dissertation(1990),Stanford University.
 
Norman,D.,‘In defence of PowerPoint’(2004),retrieved from:http://www.jnd.org/dn.mss/in_defense_of_powerp.html
 
Repovs,G.and Baddeley,A.,‘The multi-component model of working memory:explorations in experimental cognitive psychology,Neuroscience,139(2006),pp.5–21.
 
Reynolds,G.(2008)Presentation Zen:Simple Ideas on Presentation Design and Delivery.Berkeley,CA:New Riders.
 
Sinek,S.(2009)Start with Why:How Great Leaders Inspire Everyone to Take Action.London:Penguin.
 
PArT ii–BuiLdinG your PreSenTATion
 
Phase 1–The Thinking
 
Covey,S.R.(2004)The 7 Habits of Highly Effective People:Powerful Lessons in Personal Change.London:Simon&Schuster.
 
Godden,D.R.and Baddeley,A.D.,‘Context-dependent memory in two natural environments:on land and underwater’,British Journal of Psychology,66(3)(1975),pp.325–32.
 
Heath,C.and Heath,D.(2007)Made to Stick:Why Some Ideas Survive and Others Die.New York,NY:Random House.
 
Herrmann,N.(1996)The Whole Brain Business Book:Unlocking the Power of Whole Brain Thinking in Organisations and Individuals.New York,NY:McGraw-Hill.
 
Lencioni,P.(2004)Death by Meeting:A Leadership Fable About Solving the Most Painful Problem in Business.San Francisco,CA:Jossey-Bass.
 
Mayer,R.(2009)Multimedia Learning,2nd edn.New York:Cambridge University Press.
 
Reynolds,G.(2008)Presentation Zen:Simple Ideas on Presentation Design and Delivery.Berkeley,CA:New Riders.
 
Simmons,A.(2007)Whoever Tells the Best Story Wins:How to Use Your Own Stories to Communicate with Power and Impact.New York:American Management Association.
 
Sinek,S.(2009)Start with Why:How Great Leaders Inspire Everyone to Take Action.London:Penguin.
 
Phase 2–The Logic
 
Buzan,T.and Buzan,B.(1993)The Mindmap Book.London,UK:BBC Books.
 
Cialdini,R.B.(2000)Influence:Science and Practice.New York,NY:Pearson Education.
 
Cooper,G.(1998)Research into Cognitive Load Theory and Instructional Design at UNSW.Sydney,Australia:University of New South Wales.
 
Hitch,G.J.,‘Temporal grouping effects in immediate recall:a working memory analysis’,The Quarterly Journal of Experimental Psychology Section A:Human Experimental Psychology,49(1)(1996),pp.116–39.
 
Minto,B.(1981)The Pyramid Principle:Logic in Writing and Thinking,3rd edn.Harlow,UK:FT-Prentice Hall.
 
Rasiel,E.(1999).The McKinsey Way,.1st edn.New York,NY:McGraw-Hill.
 
Redelmeier,D.A.and Shafir,E.,‘Medical decision making in situations that offer multiple alternatives’,Journal of the American Medical Association,273(1995),pp.302–6.
 
Tversky,A.and Shafir,E.,‘The disjunction effect in choice under uncertainty’,Psychological Science,(1992),pp.305–9.
 
Phase 3–The Story
 
Baddeley,A.,‘The episodic buffer:a new component of working memory?’,Trends in Cognitive Sciences,4(11)(2000),pp.417–23.
 
Bensabat,I.and Dexter,A.S.,‘An experimental evaluation of graphical and color-enhanced information presentation’,Management Science,31(11)(1985),pp.1348–64.
 
Brosch,T.,et al.,‘The impact of emotion on perception,attention,memory,and decision-making’,Swiss Medical Weekly(14 May 2013).
 
Fenton-O’Creevy,M.,et al.,‘Thinking,feeling and deciding:The influence of emotions on the decision making and performance of traders’,Journal of Organizational Behavior,32(8)(Nov.2010),pp.1044–61.
 
Heath,C.and Heath,D.(2007)Made to Stick:Why Some Ideas Survive and Others Die.New York,NY:Random House.
 
Heilman,R.M.and Liviu,G.C.,‘Emotion regulation and decision making under risk and uncertainty’,Emotion,10(2),American Psychology Association(2010),pp.257–65.
 
Kensinger,E.A.,‘Remembering the details:effects of emotion’,Emotion Review,1(2)(April 2009),pp.99–113.
 
Lencioni,P.M.(2002)The Five Dysfunctions of a Team:A Leadership Fable.San Francisco,CA:Jossey-Bass.
 
Mayer,R.(2009)Multimedia Learning,2nd edn.New York:Cambridge University Press.
 
Medina,J.(2008).Brain Rules.12 Principles for Surviving and Thriving at Work,Home and School.Seattle:Pear Press.
 
Rossiter,J.R.and Percy,L.,‘Attitude change through visual imagery in advertising’,Journal of Advertising,9(2)(1980),pp.107–11.
 
Shafir,E.,Simonson,I.and Tversky,A.,‘Reason-based choice’,Cognition,19(1993),pp.11–36
 
Simmons,A.(2007)Whoever Tells the Best Story Wins:How to Use Your Own Stories to Communicate with Power and Impact.New York:American Management Association.
 
Phase 4–The Media
 
Mayer,R.(2009)Multimedia Learning,2nd edn.New York:Cambridge University Press.
 
Meyers-Levy,J.and Perracchio,A.,‘Understanding the effects of color:how the correspondence between available and required resources affects attitudes’,Journal of Consumer Research,22(2)(Sep.1995),pp.121–138
 
Norman,D.,‘In defence of PowerPoint’(2004),retrieved from:http://www.jnd.org/dn.mss/in_defense_of_powerp.html
 
Smits,T.(2013)When to Discolour Your Message:The Relative Persuasive Power of Black-and-White Imagery.Not yet published,draft text received from the author.
 
 
 
 
 
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